Green Is The New Black: Top Sustainable Fashion Brands To Follow

As the fashion industry becomes increasingly aware of its environmental impact, consumers are shifting their focus from fast fashion to conscious, eco-friendly alternatives. Sustainable fashion is no longer a niche trend—it’s a growing movement that combines style, ethics, and environmental responsibility. In 2025, “green is the new black,” and these top sustainable fashion brands are proving that you don’t have to sacrifice style to shop sustainably.

If you’re ready to update your wardrobe while reducing your carbon footprint, here are some of the best sustainable fashion brands to follow this year.

1. Reformation

Reformation has become a household name in sustainable fashion thanks to its chic, feminine designs and strong commitment to eco-friendly practices. The brand uses responsibly sourced materials such as TENCEL™, organic cotton, and recycled fabrics. Reformation is also transparent about its carbon and water footprint, offering detailed sustainability reports and offsetting emissions through various initiatives.

2. Patagonia

A pioneer in sustainable outdoor wear, Patagonia has long been admired for its ethical business model. The brand prioritizes recycled materials, fair labor practices, and environmental activism. Its “Worn Wear” program encourages customers to repair and reuse garments rather than replace them. Patagonia proves that rugged durability and sustainability can go hand in hand.

3. Eileen Fisher

Minimalist, timeless, and responsible—Eileen Fisher continues to set a high bar in sustainable fashion. The company uses organic and recycled materials and maintains a strong emphasis on circular fashion through its “Renew” program, which takes back used garments for resale or recycling. If you’re looking for elegant basics with a conscience, this is a brand worth exploring.

4. People Tree

Founded in the UK, People Tree is one of the original fair trade fashion brands. It offers contemporary, affordable designs made from certified organic cotton, natural dyes, and sustainable wool. The brand partners with artisans and farmers in developing countries to support ethical trade and empower communities. People Tree shows that ethics and style can coexist seamlessly.

5. Amour Vert

French for “Green Love,” Amour Vert offers sophisticated, eco-conscious fashion made in limited quantities to reduce waste. The brand partners with mills to develop sustainable fabrics like modal and organic cotton and plants a tree for every T-shirt purchased. With a California-meets-Paris vibe, Amour Vert is perfect for those who love simple, polished looks.

6. Tentree

If you want your clothing to have a tangible impact, Tentree is a great choice. For every item sold, the Canadian brand plants ten trees, with a goal of planting one billion by 2030. Their sustainable materials include hemp, recycled polyester, and organic cotton. Tentree’s casual, comfortable pieces are perfect for everyday wear with a purpose.

7. Veja

Veja has redefined what it means to be a sustainable sneaker brand. Known for its minimalist design and eco-friendly manufacturing, Veja uses organic cotton, wild rubber from the Amazon, and recycled materials. The brand is transparent about its supply chain and production ethics, making it a go-to for ethically made footwear.

8. Stella McCartney

One of the first luxury designers to commit to sustainability, Stella McCartney continues to innovate with cruelty-free, eco-conscious fashion. Her collections feature vegan leather, organic cotton, and innovative sustainable fabrics. McCartney’s designs prove that high fashion and high ethics are not mutually exclusive.

Final Thoughts

Sustainable fashion isn’t just a passing trend—it’s a movement toward more responsible consumption. By supporting brands that prioritize ethical practices, eco-friendly materials, and transparency, you’re helping to reshape the fashion industry for the better. In 2025, going green doesn’t mean giving up on style—it means making smarter, more stylish choices.

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